Prince George, March 2, 2016- After successfully hosting four separate Cash Mobs in Prince George over the past year, the Prince George Chamber of Commerce and Hell Yeah Prince George! (HYPG!) are partnering once again this spring on the Cash Mob initiative.
The two organizations are using Facebook to call for nominations from March 3-7, looking for the public’s suggestions on local retail businesses that they believe deserve a boost of consumer support. For the first time in Prince George’s history, a total of three separate businesses from the nomination pool will receive Cash Mobs between March and May, 2016. The rationale behind selecting three businesses instead of one is to encourage greater public participation thereby deepening the nomination pool and increasing the profile of the initiative.
The Cash Mob nomination process is completely open. The call for nominations will be shared on the Prince George Chamber of Commerce and Hell Yeah Prince George! Facebook pages the morning of March 3, 2016. The public is invited to nominate a local Chamber member business for the Cash Mob, and include a brief comment on their Facebook post regarding why their suggested business deserves to be “mobbed”.
Once the nominations have been submitted, the Chamber’s Service Delivery Committee, with input from Hell Yeah Prince George! administrators, will select three lucky businesses to receive a Cash Mob experience. The comments and support provided by the nominators will help the judging committee determine the selections.
The “Cash Mob” phenomenon originated in the United States and has been spreading throughout Canada and the world. The basic process is to select a business where the Cash Mob is to take place on a particular date. Participants are instructed, usually through social media, to spend a minimum of twenty dollars at that business during the specified time period. The benefits for the business are an increase in sales and a raised profile in the community. On a more personal level, Cash Mobs demonstrate to local businesses that they are appreciated and supported by their community. Cash Mobs are also great for community building, as one of the aims is bringing people together in one place for a common goal.
Further details regarding local Cash Mobs can be found here: http://www.pgchamber.bc.ca/events/chamber-cash-mob/
Contact: Jennifer Brandle-McCall, Communications Coordinator
Prince George Chamber of Commerce
C: 250-617-6921 | E: firstname.lastname@example.org