Prince George, April 30, 2015 – The Prince George Chamber of Commerce and Hell Yeah Prince George are organizing an exciting and innovative event that aims to boost support for local small businesses. The “Cash Mob” phenomenon originated in the United States and has been spreading throughout Canada and the world. The basic idea is to select a business where the Cash Mob is to take place on a particular date. Participants are instructed, usually on social media, to spend a minimum of twenty dollars at that business during the specified time period.
Prince George’s first Cash Mob will be held at Chamber member Books and Company on Saturday, May 2nd, from 10:00am-2:00pm. Books and Company was selected through a nomination process that saw members of the community submit the business they would most like to see “mobbed.”
“Bringing a Cash Mob to Prince George is consistent with the Chamber’s commitment to supporting the local small businesses within our membership and community,” says Chamber CEO Christie Ray, “Small businesses represent 98% of all businesses in the province, and form a significant part of our membership. Through the Cash Mob, we will also continue to strengthen our relationship with the Hell Yeah Prince George community, which has had amazing success in fostering a sense of pride in our local businesses and amenities.”
“Once again, the Prince George Chamber of Commerce has managed to develop and implement a leading-edge and innovative way to engage its membership,” says Scott McWalter, Administrator for the Hell Yeah Prince George Facebook Group, “It is exciting to see the vision of the first ever Prince George cash mob become a reality, while simultaneously highlighting the value of shopping local.”
The Chamber hopes that the Cash Mob can become a recurring event that helps further strengthen the “Shop Local” movement in Prince George.
Contact: Marissa Kellett, Communications Coordinator
Prince George Chamber of Commerce
C: 250-552-2911 | E: firstname.lastname@example.org